Many buyers assume that higher-priced items are of greater quality than a similar article at a lower price. This is especially the case when making an assessment of product quality cannot be easily determined by a visual inspection. For example, the difference between a high-quality article of clothing and one of significantly lesser quality can be easily spotted by looking at the garment, touching it, paying close attention to the stitching and the feel of the fabric. One can fairly assess on the spot whether or not the difference in price is warranted by the apparent difference in quality.

However, one can’t be so sure when comparing bottles of wine, or olive oil, or some other product that must be consumed in order to be evaluated. Given the nature of some products, a longer evaluation period may be needed rather than those which could be discerned by taste or aroma. When selecting a bottle of wine, there might be a very large difference in both price and quality between the most expensive and the least. And chances are good that there are a great many options along the gradient between the two. That last point – the number of competitors in the field is very relevant.

In markets where there are very few competitors, prices tend to be high; and in markets where there are many competitors, prices tend to better reflect differences in quality. Think about it… have you ever paid $1000 for lunch? Even if you have, it’s probably not something you do often. Why? Because there are many vendors in the foodservice market, and chances are really good that you have many quality food options available for less than $10. With so many low cost/high-quality options available why would you pay more?

You’ve probably heard it said before, that competition is good for consumers. This is exactly why. Increased competition in the market places downward pressure on price, and buyers are the beneficiaries.

Our prices are lower than most of our competitors. Why? It’s not because we have taken any shortcuts on quality. It’s because we want a chance to win your business. Why would you switch suppliers if there was nothing in it for you? By offering you the high-quality products you need at substantial savings, we believe we are giving you a good reason to try us out. When you do, we think you will be delighted with the level of personable service and knowledgeable expertise you receive from Veritaqua.

Thank you for your interest, we look forward to serving you.